The Renaissance of Messaging

Vibes CEO and co-founder Jack Philbin shares his thoughts from over 25 years in the industry; where he thinks it’s headed next, and why SMS is the most valuable channel for marketers – as well as why we have to do everything we can to seize, capture, and protect it.

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What you will learn

1. How consumers’ insatiable demand for interaction and instant personalized engagement has changed the state of messaging

3. Why brand marketers need to have a plan for implementing mobile-first strategies like SMS, push and mobile wallet

2. Why 2-way SMS messaging is instantly creating 2-way dialogue

Meet the speakers

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Jack Philbin

Co-Founder and CEO at Vibes

With over 25 years in mobile, Jack is one of the industry’s premier thought leaders. In addition to his role as CEO of Vibes, Jack formerly served as Chairman of the Mobile Marketing Association’s North America Board of Directors and Vice Chairman of the MMA’s Global Board of Directors. He’s a member of the CTIA Wireless Innovation Council and is a regular speaker on mobile innovation. With his close industry ties, Jack advocates and educates on everything from mobile strategy and industry trends to mobile best practices. For his efforts, Jack was honored with the MMA’s “Outstanding Individual Achievement” award in 2005 and was named the 2013 Mobile Evangelist of the Year by Mobile Marketer.

Dario Betti

CEO at Mobile Ecosystem Forum

Dario is the CEO of the Mobile Ecosystem Forum and has over 25 years of experience in the mobile industry. More recently Dario rolled out innovative partnerships between telecom and digital players in Asia and the Middle East, for Ooredoo (Qatar, Indonesia, Myanmar) and Axiata (Indonesia) and as Director of Products for MTS, the leading Russian Telecom. Over the years, Dario has also taken non executives director roles in IoT and Digital Marketing companies.