SMS Messaging Behind The Curtain

Industry veterans and messaging experts from Discover and Vibes share an inside view on how A2P messaging works - and works BEST - in 2023, as well as why product leaders, marketers and technology professionals are finding messaging becoming so central to how they run their businesses.

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What you will learn

We talk about some of the ways in which messages can be routed; the benefits of having a direct connection with carriers; current flexibility and cost considerations and implications; and how consumer demand and the consumer experience continues to strengthen in an era when messaging has become king.

1. How text messages are routed

3. Current flexibility, cost considerations and implications

2. The benefits of having direct carrier connections

Meet the speakers

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Sue Rosen

Head of Mobile Messaging at Discover

Sue is the Head of end to end mobile communications channel strategy, capabilities, utilization and performance at Discover Financial Services.

Rob Charney

Senior Director, Business Operations at Vibes

Rob is responsible for managing direct relationships with the carriers while strategically advising enterprise customers on their messaging strategy.

Kyle Cushing

SVP, Revenue and Partnerships at Vibes

Kyle is responsible for Sales and Partnership success across both of Vibes' business units and is a member of the Executive Leadership Team.