What you will learn

Today’s shoppers are less brand-loyal than they’ve ever been, making customer loyalty a scarce commodity for retailers. One of the key drivers of this is the ultra-empowered consumer, who shops across multiple channels and expects the experience to flow seamlessly between them.  To meet their heightened expectations during one of your most profitable times of the year, we’re bringing you real mobile marketing examples from The Children's Place, JOANN and Lane Bryant, and how they can translate to impactful holiday-focused campaigns - plus proven tips that boost customer engagement - to ensure you're prepared for your most successful holiday season yet.

• Learn why certain mobile marketing strategies work, and how they can be applied to the holiday season
• How incorporating SMS and digital wallet into your holiday marketing activations will help you meet consumers where they’re at, while aiding in a friction-free shopper journey
• Get some impactful tips & tricks for how to further boost your campaign success rates