How Hibbett Continues Expanding & Innovating with Mobile

This is a can’t-miss Q&A for any brand looking to understand how mobile can help bridge the online & on-site experience, and how it improves long-term customer engagement and retention.

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What you will learn

1. How mobile proves to be an effective channel for Hibbett to engage with their 3 distinctly different target audiences

3. What Sarah and Kayla recommend for brand marketers who are newer to the mobile space

2. Strategies Hibbett has used to retain 99% of their mobile customers

Meet the speakers

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Sarah Sharp-Wangaard

VP of Marketing, Hibbett

Sarah is the VP of Marketing for Hibbett, an athletic-inspired fashion retailer with more than 1,100 stores in 36 states. Sarah is an energizing leader with a proven ability to continue innovating in ways that keep their customers engaged and continues to grow their e-commerce and offline business.

Kayla Brown

Director of Customer Lifecycle, Hibbett

As the Director of Customer Lifecycle at Hibbett, Kayla is passionate about driving the customer experience through innovative marketing strategies and strategic lifecycle management. She's dedicated to optimizing every stage of the customer journey and using data-driven insights to craft strategies that not only resonate with their customers, but also elevate the Hibbett brand.