How Duck Donuts Uses Mobile Engagement to Sprinkle Offers and Build Guest Loyalty

This webinar is a must for QSR and retail brands looking to understand how to best reach the modern consumer where they shop and engage - on their smartphones.

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What you will learn

1. How Betsy Hamm - CEO of Duck Donuts - and her team think about bridging the "engagement gap" between high-reach, lower-engagement email marketing and low-reach, high-engagement mobile app marketing

3. How to build engaged, loyal customers through the power of fun, creative and personalized mobile marketing

2. Some of the strategies Duck Donuts used to roll out their new QuackChat SMS rewards program to 60,000 subscribers and counting

Meet the speakers

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Betsy Hamm

CEO, Duck Donuts

Betsy Hamm is the CEO of Duck Donuts, one of the fastest-growing donut franchise companies that prides itself on sprinkling happiness to its guests through its unique in-store experience, exceptional guest service and a duckzillion donut combinations. Betsy is an innovative leader with a proven ability to identify consumer insights and develop new concepts and products that delivers profitable growth.

Alex Campbell

Co-Founder & CIO, Vibes

As CIO and Co-Founder of Vibes, Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.