Optimizing Restaurant Loyalty Programs with Mobile Engagement
Today's prix fixe menu includes 5 essential entrée staples for building brand affinity through timely and relevant mobile messaging
Mobile engagement is key for the success of loyalty programs for restaurants.
of online searches for the restaurant industry are conducted on a mobile device, signaling guests are making dine-in decisions on the go (Source: Hitwise)
of consumers say they have received text messages and mobile app push notifications from a brand on their phones (Source: Vibes + Industry Dive studioID 2023 Consumer Trends Report)
of consumers that get text messages and push notifications from brands say that the main motivation for receiving them is loyalty benefits (Source: Vibes + Industry Dive studioID 2023 Consumer Trends Report)
Building strong loyalty programs for restaurants through timely and relevant mobile messaging.
What you will learn:
1. The impact a properly executed loyalty program can have on a company's bottom line
2. What consumers are really looking for when they join a loyalty program
3. Why mobile channels including SMS, MMS, Mobile Wallet and others are most effective in executing a restaurant's loyalty program
4. Five essential mobile activations that Vibes recommends the restaurant industry should implement in order to achieve high loyalty program engagement and ROI
