A large grocery chain with several dozen full-service locations had been looking for ways to scale a stagnant SMS program, and turned to Vibes for help.
Since that initial 2018 launch with Vibes, the company has seen an increase in average store trips per SMS guest, and they’ve been delighted to be able to reach these guests in ways that help the company understand how guests like to be engaged, so they can optimize their messaging strategy further. The marketing director says they’ve been pleased to see that “our guests are moved by SMS messages more than some of our other digital channels to actually get up off the couch and shop.”
What’s more, the Vibes-powered program has furthered the company’s ability to support their corporate sponsorships with local sports teams. It has helped them secure incremental vendor dollars in new ways that they’d never been able to before, in terms of both acquisition efforts and offer blasts.
The Digital and Ecommerce director said that Vibes is “one of the best platforms in terms of committing to and providing regular product roadmaps – because of this, we’ve added contact cards, tweaked our messaging cadence, and reviewed and updated zip code-store allocations. It really takes a lot of effort to grab a guest’s attention, and Vibes has adjusted their technology to empower us to do that.”
They believe that Vibes has helped their team grow their SMS database in a steady, thoughtful manner, vs. fast and hastily. “It will continue to be a powerful marketing lever that we can use for the business because our guests trust us, and it’ll continue to be our best guests that want to be part of our SMS program”.
In 2018, this grocery chain had been running their SMS program for several years to communicate with guests quickly and encourage them to make more trips to their local stores. While this program had worked relatively well when the company had been smaller, they came to realize that their vendor’s SMS platform possessed few capabilities that they needed to scale. The company’s overall success had meant that they had outgrown this platform and its limited technology.
The company was particularly concerned about their ability to grow their database to reach even more guests – then retaining them, so that the grocer would continue to stay top of mind with these guests.
After running an RFP to see which high-capacity SMS platform might be the best fit, they turned to Vibes to help them solve their challenges.
The grocery chain needed a vendor that could grow with them as they not only expanded their presence in the market, but as they also layered on new and more innovative ways to engage their guests. Since 2018, Vibes has helped their mobile engagement offering evolve to include the use of MMS for images and animation; contact cards and text-to-win campaigns.
The company has found Vibes’ out-of-the-box analytics extremely helpful to learn how guests are interacting with different messages and what is resonating most effectively (i.e. what is driving higher click-thru rates, what is driving in-store redemptions, and more).
The company’s Digital & Ecommerce Director says they especially appreciate “being able to take a step back and look holistically at our strategy and make small tweaks/adjustments accordingly – from testing various times of day to looking at various price points of the types of offers we deliver to our guests, and then measuring what that impact looks like”
Since that initial 2018 launch with Vibes, the company has seen an increase in average store trips per SMS guest, and they’ve been delighted to be able to reach these guests in ways that help the company understand how guests like to be engaged, so they can optimize their messaging strategy further. The marketing director says they’ve been pleased to see that “our guests are moved by SMS messages more than some of our other digital channels to actually get up off the couch and shop.”
What’s more, the Vibes-powered program has furthered the company’s ability to support their corporate sponsorships with local sports teams. It has helped them secure incremental vendor dollars in new ways that they’d never been able to before, in terms of both acquisition efforts and offer blasts.
The Digital and Ecommerce director said that Vibes is “one of the best platforms in terms of committing to and providing regular product roadmaps – because of this, we’ve added contact cards, tweaked our messaging cadence, and reviewed and updated zip code-store allocations. It really takes a lot of effort to grab a guest’s attention, and Vibes has adjusted their technology to empower us to do that.”
They believe that Vibes has helped their team grow their SMS database in a steady, thoughtful manner, vs. fast and hastily. “It will continue to be a powerful marketing lever that we can use for the business because our guests trust us, and it’ll continue to be our best guests that want to be part of our SMS program”.
