Vibes, the most trusted Tier 1 mobile messaging aggregator in North America, has announced a stand-alone API that powers RCS Business Messaging (RBM), right as this exciting new messaging format launches widely across North America.
RCS stands for “Rich Communications Services”, and it is a protocol that enhances peer-to-peer (P2P) messaging by bringing enriched, interactive experiences one might typically find in a separate messaging app like WhatsApp or Facebook Messenger, directly into a user’s native messaging app – the one they currently use for SMS and MMS.
RCS business messaging, or RBM, is the application-to-person (A2P) version of RCS that allows brands to communicate with their customers. RBM is to RCS as a short code is to SMS.
Vibes, as a Tier 1 SMS, MMS and RCS aggregator, has worked hand in hand over many years with Google and with every North American carrier like Verizon Wireless, AT&T and T-Mobile to enable the much-anticipated launch of RBM. Vibes provides premier direct, unmediated connections between carriers and any business or application trying to send a large volume of messages. This ensures that trust, speed and message compliance come standard for Vibes customers, right as RBM launches on Apple and Android devices across the US and Canada.
The Vibes RBM API allows brands and businesses to get started with RCS Business Messaging right away, without the need to migrate any short code, 10DLC or Toll-free numbers. Marketing platforms can use Vibes’ RBM API to help power their own RBM offerings as well, and Vibes offers white glove service to get RBM agents created and approved with Google and the carriers.
Vibes’ RBM API allows brands and business to provide:
- Ability to track all messaging events - message delivery, customer engagement, read receipts, and clicks
- “Verified sender” checkmarks, so users feel confident that they’re talking to the brand they expect
- Richer image and video visuals
- Clickable buttons inline for easy responses from customers
- Suggested one-tap actions and replies (e.g. Open URL, Dial, View Location, Share Location, Create Calendar Event, etc.)
- Rich cards that can provide images, videos, and more detailed information, and carousels of up to 10 rich cards that users can scroll through
- Typing-aware ellipses, so a user will see when a business is writing a message back
Vibes is forecasted to send billions of RCS messages in 2025, is actively preparing brands and businesses to be verified for RCS/RBM right now, and will help them get started with this next chapter in the evolution of digital messaging.
Learn more here: https://www.vibes.com/platform/channels/rcs.
