
Imagine SMS and MMS that’s even more interactive, more visually exciting and built for marketers ready to engage even more meaningfully with their customers.
Vibes and our 25+ years of messaging leadership and our direct carrier connections have us now lighting the RCS path for brands and businesses across the US.
We've launched more RCS agents than any other direct connect aggregator.



RCS helps you deliver communication experiences to customers and guests that go far beyond what we’re used to with SMS and MMS. Vibes customers are already seeing 3x engagement and a 30% boost in revenue vs. SMS!
RCS delivers, among other innovations:
With SMS/MMS marketing, a digital marketer’s end goal is to convert behavior into a transaction. RCS, on the other hand, creates an elevated, conversational experience that naturally leads to increased conversions and revenue.
It’s like the best of SMS, MMS and mobile apps, all in one channel. RCS merges key features from each of these channels into a single, powerful communication experience.









Brands that use Vibes' RCS platform gain the advantage of our years-long relationships with Google and Apple. Vibes was an early access partner with Google at the initial launch of RCS, and partnered closely with Apple to bring RCS to the US.
Vibes also has direct relationships with all US carriers as a Tier 1 aggregator, giving your brand direct, unmediated access for fast, compliant campaign approval. Vibes can have you up and testing RCS within 24 hours.
Vibes has just introduced RCS Studio, the only end-to-end platform that handles RCS agent creation, provisioning, compliance, and carrier delivery — all in one place.
RCS Studio manages the entire RCS lifecycle so your team doesn't have to. From creation to delivery, everything happens in one simple, secure interface.






If you’re excited by RCS, so are we, and we’d love to help you leverage our 25+ years of mobile leadership and expertise to get your brand started with our RCS platform - and join our many customers who are already seeing results.
We are actively managing RCS agents for brands right now, and have a playbook ready for you to get started with this next exciting chapter in the evolution of digital messaging. Let’s talk!
Is there a difference between RCS and RCS for Business?
RCS is a protocol that enhances the peer-to-peer (P2P) messaging experience by offering richer interactions you’d typically find in a separate messaging app (such as WhatsApp or Facebook Messenger) directly within the native messaging app on your smartphone. RCS for Business is the business-to-consumer version (or "A2P" in telecoms terminology) of RCS that enables brands and businesses to communicate directly with their customers.
How long does it take for a brand to launch an RCS agent?
It can vary given the components that influence the time it takes to launch an agent. These components include building the agent itself (which may differ for different use cases), 3rd party verification for vetting the brand, and obtaining wireless carrier approvals. With our years-long relationships with all US carriers as a Tier 1 aggregator, brands working with Vibes' RCS platform are able to get agents launched in market much faster than those working with non-Tier 1 aggregators. Vibes can have you up and testing your RCS agent within 24 hours.
How is an RCS conversation initiated?
A brand can initiate an RCS conversation with consumers through their messaging platform provider. Consumers can also initiate the RCS interaction with an RCS agent, such as scanning a QR code or clicking a “let’s chat” button on a brand’s website to trigger a conversation.
The one option with RCS today that's currently still in the works is the ability for consumers to initiate an opt-in to receive ongoing RCS marketing messages, which means there isn’t yet a way for consumers to text in a keyword to a brand’s RCS agent to get ongoing RCS messages.
Is it more expensive to send an RCS message than an SMS or MMS message?
It depends on the use case. Each wireless carrier has a different fee associated with RCS vs. traditional SMS or MMS, and the carriers have defined two RCS categories that are priced differently: RCS Rich Messages and RCS Rich Media Messages. You can refer to our Carrier Fee Calculator that always reflects the latest rates (which are subject to change by the carriers). Plus, our pricing structure at Vibes offers flexibility via a bucket of “message engagements” that can be used however Vibes customers choose, across any and all messaging channels.
What is the RCS experience like for an SMS subscriber who does not have an RCS-enabled device?
If an RCS agent attempts to send a message through the Vibes RCS business messaging platform to a user who does not have an RCS-enabled device, our customers are able to easily set up the SMS fallback experience for their subscribers. Additionally, Vibes has a dedicated Customer Success team who expertly guides our customers on the best alternate experience to set up to ensure it’s the most impactful experience for exchanging similar information.
Is RCS more secure than SMS?
RCS as a protocol can achieve end-to-end encryption for P2P if both devices are Google devices or the Apple device is on iOS 26.5. However, while RCS for Business does have appropriate levels of security when it comes to moving the data around on various networks, currently it does not have end-to-end encryption, so is not currently considered more secure than SMS or MMS.
What if I am a brand who wants to build and launch my own RCS agent(s)?
Vibes has you covered. We've launched RCS Studio, a turnkey provisioning, compliance and management platform that allows developers, brands and businesses to join the RCS revolution right now. Users - both technical and non-technical - can create their first RCS messages and launch them to devices in less than 5 minutes! Learn more at www.vibes.com/rcsstudio.